Behavioral Targeting Tool for Small Business
As a small business owner or marketer, you are constantly seeking new tools for your online marketing arsenal. One way to take your online marketing to the next level is through Behavioral Targeting. And an easy tool to help you capitalize on this opportunity is BTBuckets.
So, what is Behavioral Targeting (BT), you ask?
Behavioral Targeting leverages web browsing data to launch customized online content or ads to specific individuals. If you visit a website that uses BT, based on the pages you visit or the searches you make or the actions you take on the site, you may be presented with customized pages and/or ads that the site has found effective with your type of browsing behavior.
So, what is BTBuckets?
It’s a free on-site segmentation and Behavioral Targeting tool. With BTBuckets you can create user clusters based on behaviors your visitors exhibit on your website. The tool is flexible, and enables you to define the categories (or buckets) you’d like to track and to which you’d like to serve customized pages/ads.
To take your Behavioral Targeting to the next level, BTBuckets integrates into freely available Google tools such as Google Analytics and Google Website Optimizer.
For case studies and examples of the tool in action, check out the BTBuckets blog.
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Tags: audience segmentation, behavioral segmentation, behavioral targeting, BT, online marketing