Differentiate Your Website or Die
It’s as simple as this.
A person, let’s call her Jane, comes to your website. She reads through your web pages. She reads through your blog. She searches “your company name” on Google to find out more about you.
Then…she does the same exact thing for your main competitor.
What do you think happens next? Is it easy for her to make the decision to contact you or purchase from you? Or, is it nearly impossible for her to figure out how you are any different than your competitor.
Face it. One of the very most important things you can do to improve your website and build your business is to DIFFERENTIATE.
Don’t believe us?
Well, think about Jane. Think about how many times she’s purchasing from your main competitor rather than you. Think about all the Janes out there who rightfully SHOULD be purchasing from you, but instead are taking that money and funding your main competitor simply because they don’t see how you are different? Think about if even half of the Janes out there currently purchasing from your main competitor switched to you.
Now, that’s a lot of money. And it’s money that is driving your competitor’s growth today, rather than yours.
Want to change things and start driving increased sales for your business? Differentiate. Make that differentiation crystal clear in your website.
Leave no doubt in Jane’s mind.
Subscribe to the Website Marketing NOW blog feed.
Follow Website Marketing NOW (WebsiteMN) on Twitter.
No related posts.
Tags: differentiate, differentiation, small business website, small business websites