Is Your Website Effectively Marketing to Women?
Women and men are different. They make purchasing decisions differently, and in turn, it’s important that your website is not ignoring the preferences, tastes and needs of your female audience.
A fantastic book published recently on the subject of the female buyer is Bridget Brennan’s Why She Buys: The New Strategy for Reaching The World’s Most Powerful Consumers.
For example, in the book Brennan points out how many companies use images of women ineffectively. They assume that “youthful” equates to young, when in fact women tend to respond positively to images of “youthful” looking women in their upper ages. In another example, she highlights how men are more interested in how things work, whereas women tend to be more interested in what something will do for them.
In addition to the book, there are many wonderful resources online now to learn further about how to market effectively to women, in a way that truly resonates. To that end, here are 10 online resources for you to learn further about customizing your website and marketing to better align to the female segment of your audience:
- Marketing to Women Online
- Reaching Women Daily
- Diva Marketing Blog
- Lip-Sticking
- Wonder Branding
- Womentum
- andHow to Reach Women
- Advisory Link – Marketing to Women
- Learned on Women
- Holly Buchanan at GrokDotCom
Remember, women are females first, and consumers second. Learn to communicate effectively with them, and it will serve both you and your female customers better.
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Tags: marketing book, marketing to women, marketing to women online, why she buys