Want your site visitors to stick around a bit longer on your site? Want them to spend more time with your brand? Want them to understand more ways that you can help them?

Try this:

• Go into your web analytics package.
• Review the Exit Pages data. (An Exit Page is a web page from which your site visitor left your website.)
• Identify the top 3 Exit Pages on the site.
• Spend time studying those pages.
• Ask customers (and prospective customers if you can) to take a look at those pages.
• Ask colleagues and friends to take a look as well.
• Identify a few ways that you could intrigue your site visitors on these pages, compelling them to click through to additional information. For example, this could include special offers, limited time offers, upsells, cross-sells, complimentary information products, interactive tools, answers to their questions, exclusive research, etc. Whatever you believe your site visitors would value most.
• Implement the update on these three pages.
• Track the results in your web analytics.
• Rinse and repeat.

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Tags: analytics, small business website, stickyness, web analytics, website improvements

This entry was posted on Tuesday, September 1st, 2009 at 8:12 am and is filed under small business websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.