Developing a Wonderfully Whiz-Bang Website Strategy
So, you start a new business and you know you need a website. But wait a second.
- Why is it exactly that you need the website?
- How does it tie-in to your overall business model and marketing strategy?
- How will you measure success?
Too many companies rush to create a website, without thinking through the fundamentals of their website strategy. Hopefully, you’ve given it some thought. Hopefully, you’ve documented your website strategy. Hopefully, you’ve aligned your team around common website goals.
But even if you haven’t, it’s not too late. Anytime is a good time to focus on your website strategy. And to that end, here are some pointers to ensure your website strategy helps you achieve your business objectives.
Website Strategy
In developing an effective website strategy, you should define the following elements:
- Your audience
- Your audience segments
- Your ideal customer
- Your products, services or solutions
- The problems that you solve
- The goals that you help your customers achieve
- Your positioning in the market relative to your competitors
- Your differentiation
- Your unique value proposition (If you were a prospective customer, why would you feel compelled to visit the website?)
- The reasons site visitors will value your site
- The reasons site visitors will remember you
- Your specific website objectives
- An understanding of how your site fits into your business model
- An understanding of how your site fits into your overarching marketing strategy
- The actions you want your site visitors to take
- Your calls to action in the site
- Your success metrics
- A schedule for success measurement
So remember. It’s never too late. If you have not yet defined your website strategy, block off half a day and get to work.
A focused site that provides amazing value to the site visitor will just about always outperform a directionless website. The returns on the time you put into developing and executing your website strategy can be exponential. So get to work and see your website results skyrocket!
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Tags: strategy, web strategy, website strategy