Check out our latest blog posts on StartupNation.com, a site devoted to helping entrepreneurs, startups and small business owners build business and achieve success.

Our two most recent posts cover website usability and website planning for the upcoming holiday shopping season:

Improve Your Website’s Usability in 30 Minutes or Less
(The same amount of time it takes to clean your sock drawer!)

Are You Ready for the Holidays?
(If you are an online retailer, you NEED to read this now.)

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Check out our latest blog posts on StartupNation.com, a site devoted to helping entrepreneurs, startups and small business owners build business and achieve success.

We recently completed a three-part series on Landing Page Tips. Follow the links below and learn how to transform your website or marketing campaign Landing Pages into effective sales tools for your business:

Landing Page Tips – Part One

Landing Page Tips – Part Two

Landing Page Tips – Part Three

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To maximize your eCommerce sales, you should optimize the shopping cart process. In doing so, you minimize abandonment rates and maximize conversion rates.

To that end, here are 5 quick tips to get you on your way to better shopping cart results:

1. Keep It Simple – use clean, simple layout

2. Remove Unnecessary Fields – the more fields, the more likely the shopper is to abandon the cart

3. Do Not Require Registration – why add a level of commitment that simply isn’t there for many prospective shoppers?

4. Label Buttons Clearly – make it stupidly simple for someone to understand what each button option is for

5. Include Images – studies have shown that adding product images to the shopping cart increases conversion rates

6. Clarify the Process Steps – how many steps are there in the process, and where is the shopper at in the process?

7. Minimize Steps – provide single page checkout if possible, or at the very least simplify the checkout process with as few steps as possible

8. Provide Contextual Answers – unanswered questions lead to doubt, which leads to abandonment

9. Demonstrate Trust – include a link to your privacy policy, show trustmarks such as VeriSign, McAfee, BBB, etc.

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Check out Website Marketing NOW’s latest blog post on StartupNation.com: eCommerce: 45 Tips to Turbocharge Your Sales.

Tips cover marketing topics such as audience definition, driving traffic to your eCommerce site, marketing to your audience while they are on your site, increasing your Average Order Value (AOV), enhancing the shopping experience and generating repeat business. Read the post and learn how to generate more eCommerce sales!

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