INTERNET STATS!

Periodically, we look around the web and bring you interesting Internet stats useful for digital marketing planning. Here is our latest set of statistics:

Twitter

• 22,481,568 monthly unique visitors (Source: Compete, November 2009)
• This is a 2.43% decline in monthly unique visitors over October 2009 (Source: Compete, November 2009)
• 131 million monthly site visits overall (Source: Compete, November 2009)
• 53% of Twitter.com visitors are female (Source: Quantcast, December 2009)
• 44% of Twitter.com visitors are between the ages of 18-34 (Source: Quantcast, December 2009)
• Twitter.com visitors are most likely to also visit TweetPhoto.com (Source: Quantcast, December 2009)
• Ashton Kutcher (@aplusk) is the most followed Twitter feed with 4,238,623 followers (Source: Twitterholic, December 2009)

Facebook

• 350 million+ active users (Source: Facebook, December 2009)
• Approximately 175 million log in to their Facebook account in every day (Source: Facebook, December 2009)
• More than 35 million users update their status every day (Source: Facebook, December 2009)
• There are more than 55 million status updates every day (Source: Facebook, December 2009)
• More than 700,000 local businesses have Facebook pages (Source: Facebook, December 2009)
• The average user spends 55 minutes on Facebook daily (Source: Facebook, December 2009)
• More than 65 million people access Facebook via their mobile device (Source: Facebook, December 2009)
• More than 80,000 websites have implemented Facebook Connect (Source: Facebook, December 2009)
• People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users (Source: Facebook, December 2009)

Mobile

• There will be approximately 1.2 mobile devices sold in 2009 (Source: Mobile Marketing Watch, December 2009)
• Mobile device sales are expected to double by 2014 (Source: Mobile Marketing Watch, December 2009)
• Mobile app downloads are to reach $5 billion by 2014 (Source: Fierce Developer, December 2009)
• The typical U.S. mobile subscriber sends and receives more SMS text messages than telephone calls (Source: Nielsen, September 2009)
• The average mobile customer sent or received 357 text messages per month (Source: Nielsen, September 2009)
• The average consumer spends 3 minutes watching mobile video each week (Source: Nielsen, December 2009)
• Apple is on track to sell over 40 million iPhone and iPod touches this year worldwide. (Source: AdMob, December 2009)
• There are more than 100,000 iPhone apps (Source: iPhone Blog, November 2009)
• There have been more than 2 billion iPhone app downloads from the iPhone store (Source: CNET, September 2009)
• Apple is on pace to sell over 50 million iPhones by September 2011 (Source: iPhone Buzz, September 2009)

Online Video

• YouTube has more than 85.6 million monthly unique visitors (Source: Compete, November 2009)
• YouTube has more than 517,614,553 monthly visits overall (Source: Compete, November 2009)
• Since July 2009, YouTube users can upload 3D videos (Source: Wikipedia, July 2009)
• Roughly 10 billion videos are served by YouTube monthly (Source: comScore, September 2009)
• 81.6 percent of the total U.S. Internet audience views online video (Source: comScore, September 2009)
• The average online video viewer consumes 9.7 hours of video (Source: comScore, September 2009)

In case you haven’t read the news or ventured out of your house this year, guess what. The mobile web is here. And it’s coming on strong. Very strong!

If the 1950’s were about mainframe computing, the 60’s about mini computing, the 80’s about desktop computing, the 90’s about personal Internet computing, then we are now heading into an era of mobile Internet computing. In contrast to the mainframe or even the PC, the number of devices supporting mobile Internet computing is just staggering. The support includes cellphones, PDAs, smartphones, Kindle and other eBook readers, car electronics (GPS, etc.), games, wireless home appliances, and more.

Mobile Internet adoption is far outpacing its predecessors. According to Mary Meeker, Managing Director at Morgan Stanley, the iPhone and iTouch have reached an adoption rate 8X that of AOL after its launch. More than 2 billion iPhone apps have been downloaded to date. Expect the pace of app development and app usage to increase in the coming year.

In the industrialized world there are more mobile phone subscriptions than people. (Think about that!) At 1.6 billion subscriptions, there are 1.3 mobile phone subscriptions for every person in the industrialized world. And in the developing world? Believe it or not, there are already over 3 billion mobile phone subscriptions!

What more needs to be said? If you want to be ahead of the curve in 2010, get mobile. What does this mean for your small business website?

• Make absolutely sure that your website is viewable and usable on an iPhone.
• Make sure it works on other mobile devices as well.
• Explore mobile site options such as m.domainname.com or domainname.mobi. These should be streamlined, slimmed-down, large icon implementations of your website.
• Expect mobile Internet usage to increase. For certain populations like the US Hispanic population, expect more people to rely on their smartphone as their main computer. Start developing for the platform.
• If you have a product or service that could help people in emerging global markets, get mobile. Fast.
• And for testing purposes of your site, purchase a few different mobile devices. If that’s too expensive for your business, at the very least check your site on a number of your friends’ and colleagues’ devices.
• Explore the development of apps. There are already more than 85,000 apps for the iPhone. What unique, value-add app could your business provide to your prospective customers?

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INTERNET STATS!

Every month, we look around the web and bring you interesting Internet stats useful for digital marketing planning. Here is our latest set of statistics:

Websites

• There are now 184 million registered domain names (Source: Royal Pingdom, September 2009)
• 9 million new domain names were registered in Q2 2009 (Source: Royal Pingdom, September 2009)
• Rate of domain name renewals was 71% in Q1 2009, and 70% in Q2 2009 (Source: Royal Pingdom, September 2009)

Twitter

• 23,579,044 monthly unique visitors (Source: Compete, August 2009)
• This is a 1.27% increase in monthly unique visitors over July 2009
• 148,651,794 monthly site visits overall (Source: Compete, August 2009)
• Amazingly, this is a 2.99% decrease in monthly site visits overall compared to July 2009 (Note: This decrease is a bit shocking, and something we’ll be keeping our eye on. Stay tuned!)
• Twitter drives downstream visits to over 17,000 downstream websites (Source: Hitwise, September 2009)

Facebook

• 300 million+ active users (Source: Facebook, September 2009)
• Only 3 countries in the entire world have more people than Facebook (China, India and the US)
• Approximately 150 million users log on to Facebook at least once each day (Source: Facebook, September 2009)
• The fastest growing demographic is those 35 years old and older (Source: Facebook, September 2009)
• More than 6 billion minutes are spent on Facebook each day (Source: Facebook, September 2009)
• People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users (Source: Facebook, September 2009)
• 5% of all time spent online is on Facebook (Source: comScore, March 2009)
• 65 million+ active Facebook users access the site through mobile devices (Source: Facebook, September 2009)

Mobile

• Mobile video reach, up 70 percent year over year, crossed the 10 million active viewer mark in 2008 and kept going – up to 15.3 million active viewers as of Q2 2009 (Source: NielsenWire, September 2009)
• The number of smartphone subscribers increased 72% quarter-over-quarter, growing from 15 million subscribers in Q2 2008 to 26 million in Q2 2009 (Source: NielsenWire, September 2009)
• Working moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly (Source: NielsenWire, September 2009)
• Working moms are 42% more likely than the average cellular user to download content to their phone (Source: NielsenWire, September 2009)
• Smartphone users are expected to  increase four-fold by 2013 (Source: In-Stat, March 2009)
• There have been more than 1 billion iPhone app downloads from the iPhone store (Source: Apple, April 2009) (Editor’s Note: On September 28th, it was reported that there have now been more than 2 billion iPhone app downloads! Source: CNET)
• Apple is on pace to sell over 50 million iPhones by September 2011 (Source: iPhone Buzz, September 2009)
  

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