Check out our latest blog posts on StartupNation.com, a site devoted to helping entrepreneurs, startups and small business owners build business and achieve success.

Our four most recent posts cover a range of website topics — from innovation to blog ideas to content strategies to conversion rate optimization:

Using Your Website as an Innovation Platform
(Your website is the perfect platform for driving innovation for your business. Learn how.)

Endless Ideas for Your Blog
(Never run out of ideas for your upcoming blog posts with these idea-generation techniques.)

5 Content Strategies to Drive Traffic to Your Website
(If you create any type of content, follow these strategies to get more prospective customers to your website.)

Why You Need to be Obsessed with Your Conversion Rate
(Three important reasons why you need to be deliriously obsessed about your conversion rate in order to maximize your website results.)

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Check out our latest blog posts on StartupNation.com, a site devoted to helping entrepreneurs, startups and small business owners build business and achieve success.

Our four latest posts are as follows:

Going Beyond the Website Conversion to Measure Success
Look beyond a single website conversion event to measure success. Aim at maximizing lifetime value to generate higher returns for your business.

23 Google Tools for Your Website
Check out these 23 resources from Google to increase the performance of and to promote your website.

5 Killer B2B Digital Strategies
Who says business-to-business companies cannot leverage the digital channel to fuel growth? Learn five important B2B digital strategies.

Improve Website Navigation & Improve Your Conversion Rates
By improving your website’s navigational structure, you are sure to increase your conversion rates and generate more results from your website.

Next up on StartupNation will be Website Marketing NOW’s Landing Page Tips series, starting today. Be sure to check out the series and generate more leads, orders and sales from your Landing Pages!

Subscribe to the Website Marketing NOW blog feed.

Follow Website Marketing NOW (WebsiteMN) on Twitter.

To maximize your eCommerce sales, you should optimize the shopping cart process. In doing so, you minimize abandonment rates and maximize conversion rates.

To that end, here are 5 quick tips to get you on your way to better shopping cart results:

1. Keep It Simple – use clean, simple layout

2. Remove Unnecessary Fields – the more fields, the more likely the shopper is to abandon the cart

3. Do Not Require Registration – why add a level of commitment that simply isn’t there for many prospective shoppers?

4. Label Buttons Clearly – make it stupidly simple for someone to understand what each button option is for

5. Include Images – studies have shown that adding product images to the shopping cart increases conversion rates

6. Clarify the Process Steps – how many steps are there in the process, and where is the shopper at in the process?

7. Minimize Steps – provide single page checkout if possible, or at the very least simplify the checkout process with as few steps as possible

8. Provide Contextual Answers – unanswered questions lead to doubt, which leads to abandonment

9. Demonstrate Trust – include a link to your privacy policy, show trustmarks such as VeriSign, McAfee, BBB, etc.

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Follow Website Marketing NOW (WebsiteMN) on Twitter.