Want to sell more on your ecommerce website?
Elastic Path Software has published a great online webinar "9 Ecommerce Innovations – What’s Now & What’s Next" that provides insights into cutting edge methods for marketing and selling your products on your website.
The nine innovations include various topics that at first glance seem rather commonplace, but the walk-through of specific examples of innovations in action is eye-opening.
For example, everyone is quite aware of the popularity of online video. Elastic Path takes this a step further by walking the viewer through multiple, unique applications of video within the ecommerce context. This includes the video shop-by-outfit feature at MartinandOsa.com where the models move around so you can see what the outfit looks like in an everyday setting from different angles.
Another example is Amazon’s use of video-based product reviews.
Yet another is the Wine Library TV website’s usage of video to provide entertaining content. The online broadcast channel now receives more than 80K unique monthly viewers, according to Compete.
And this is just in the video section alone. There are more video innovation examples to view, and eight other areas of innovation to explore as well.
Check out the entire webinar. It’s well worth your time.
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