INTERNET STATS!

Periodically, we look around the web and bring you interesting Internet stats useful for digital marketing planning. Here is our latest set of statistics:

Twitter

• 22,481,568 monthly unique visitors (Source: Compete, November 2009)
• This is a 2.43% decline in monthly unique visitors over October 2009 (Source: Compete, November 2009)
• 131 million monthly site visits overall (Source: Compete, November 2009)
• 53% of Twitter.com visitors are female (Source: Quantcast, December 2009)
• 44% of Twitter.com visitors are between the ages of 18-34 (Source: Quantcast, December 2009)
• Twitter.com visitors are most likely to also visit TweetPhoto.com (Source: Quantcast, December 2009)
• Ashton Kutcher (@aplusk) is the most followed Twitter feed with 4,238,623 followers (Source: Twitterholic, December 2009)

Facebook

• 350 million+ active users (Source: Facebook, December 2009)
• Approximately 175 million log in to their Facebook account in every day (Source: Facebook, December 2009)
• More than 35 million users update their status every day (Source: Facebook, December 2009)
• There are more than 55 million status updates every day (Source: Facebook, December 2009)
• More than 700,000 local businesses have Facebook pages (Source: Facebook, December 2009)
• The average user spends 55 minutes on Facebook daily (Source: Facebook, December 2009)
• More than 65 million people access Facebook via their mobile device (Source: Facebook, December 2009)
• More than 80,000 websites have implemented Facebook Connect (Source: Facebook, December 2009)
• People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users (Source: Facebook, December 2009)

Mobile

• There will be approximately 1.2 mobile devices sold in 2009 (Source: Mobile Marketing Watch, December 2009)
• Mobile device sales are expected to double by 2014 (Source: Mobile Marketing Watch, December 2009)
• Mobile app downloads are to reach $5 billion by 2014 (Source: Fierce Developer, December 2009)
• The typical U.S. mobile subscriber sends and receives more SMS text messages than telephone calls (Source: Nielsen, September 2009)
• The average mobile customer sent or received 357 text messages per month (Source: Nielsen, September 2009)
• The average consumer spends 3 minutes watching mobile video each week (Source: Nielsen, December 2009)
• Apple is on track to sell over 40 million iPhone and iPod touches this year worldwide. (Source: AdMob, December 2009)
• There are more than 100,000 iPhone apps (Source: iPhone Blog, November 2009)
• There have been more than 2 billion iPhone app downloads from the iPhone store (Source: CNET, September 2009)
• Apple is on pace to sell over 50 million iPhones by September 2011 (Source: iPhone Buzz, September 2009)

Online Video

• YouTube has more than 85.6 million monthly unique visitors (Source: Compete, November 2009)
• YouTube has more than 517,614,553 monthly visits overall (Source: Compete, November 2009)
• Since July 2009, YouTube users can upload 3D videos (Source: Wikipedia, July 2009)
• Roughly 10 billion videos are served by YouTube monthly (Source: comScore, September 2009)
• 81.6 percent of the total U.S. Internet audience views online video (Source: comScore, September 2009)
• The average online video viewer consumes 9.7 hours of video (Source: comScore, September 2009)

INTERNET STATS!

Every month, we look around the web and bring you interesting Internet stats useful for digital marketing planning. Here is our latest set of statistics:

Websites

• There are now 184 million registered domain names (Source: Royal Pingdom, September 2009)
• 9 million new domain names were registered in Q2 2009 (Source: Royal Pingdom, September 2009)
• Rate of domain name renewals was 71% in Q1 2009, and 70% in Q2 2009 (Source: Royal Pingdom, September 2009)

Twitter

• 23,579,044 monthly unique visitors (Source: Compete, August 2009)
• This is a 1.27% increase in monthly unique visitors over July 2009
• 148,651,794 monthly site visits overall (Source: Compete, August 2009)
• Amazingly, this is a 2.99% decrease in monthly site visits overall compared to July 2009 (Note: This decrease is a bit shocking, and something we’ll be keeping our eye on. Stay tuned!)
• Twitter drives downstream visits to over 17,000 downstream websites (Source: Hitwise, September 2009)

Facebook

• 300 million+ active users (Source: Facebook, September 2009)
• Only 3 countries in the entire world have more people than Facebook (China, India and the US)
• Approximately 150 million users log on to Facebook at least once each day (Source: Facebook, September 2009)
• The fastest growing demographic is those 35 years old and older (Source: Facebook, September 2009)
• More than 6 billion minutes are spent on Facebook each day (Source: Facebook, September 2009)
• People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users (Source: Facebook, September 2009)
• 5% of all time spent online is on Facebook (Source: comScore, March 2009)
• 65 million+ active Facebook users access the site through mobile devices (Source: Facebook, September 2009)

Mobile

• Mobile video reach, up 70 percent year over year, crossed the 10 million active viewer mark in 2008 and kept going – up to 15.3 million active viewers as of Q2 2009 (Source: NielsenWire, September 2009)
• The number of smartphone subscribers increased 72% quarter-over-quarter, growing from 15 million subscribers in Q2 2008 to 26 million in Q2 2009 (Source: NielsenWire, September 2009)
• Working moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly (Source: NielsenWire, September 2009)
• Working moms are 42% more likely than the average cellular user to download content to their phone (Source: NielsenWire, September 2009)
• Smartphone users are expected to  increase four-fold by 2013 (Source: In-Stat, March 2009)
• There have been more than 1 billion iPhone app downloads from the iPhone store (Source: Apple, April 2009) (Editor’s Note: On September 28th, it was reported that there have now been more than 2 billion iPhone app downloads! Source: CNET)
• Apple is on pace to sell over 50 million iPhones by September 2011 (Source: iPhone Buzz, September 2009)
  

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We are happy to announce the introduction of a new monthly feature on the Website Marketing NOW blog:

INTERNET STATS!

Every month, we’ll look around the web and bring you interesting Internet stats useful for digital marketing planning.

Online usage statistics can be a great help to digital marketers, guiding us in the right strategic direction to ensure that our tactics of today take us to where we need to be in the future. To that end, here are some current and recent Internet Stats to help you with your online marketing planning:

Internet Usage

• There were 172,770,464 active Internet users in the US in June 2009 – a 10.36% increase over May 2009 (Nielsen Online, June 2009)
• There are 251,290,489 Internet users in North America overall (Source: Internet World Stats, March 2009)
• 74.4% Internet usage penetration in North America (Source: Internet World Stats, March 2009)
• 132.5% Internet usage growth 2000 – 2008 (Source: Internet World Stats, March 2009)

Websites

• 29.9 new websites were created in 2008 (Source: Royal Pingdom, July 2009)
• There were 185.5 million total websites worldwide at the beginning of 2009 (Source: Royal Pingdom, July 2009)
• In April 2009, this number increased dramatically to 231.5 million websites (an increase of 46 million new websites in just a few months (Source: Royal Pingdom, July 2009)

Twitter

• 23.3 million monthly unique visitors (Source: Compete, July 2009)
• 153 million monthly site visits overall (Source: Compete, July 2009)
• There are more than 11 million Twitter accounts (Source: Sysomos, July 2009)
• 72.5% of all Twitter users joined during the first five months of 2009 (Source: Sysomos, July 2009)

Facebook

• 250 million+ active users (Source: Facebook August 2009)
• 120 million+ users log on to Facebook at least once each day (Source: Facebook August 2009)
• The fastest growing demographic is those 35 years old and older (Source: Facebook August 2009)
• 30m active Facebook users access the site through mobile devices (Source: Facebook August 2009)

WordPress

• There are over 15 million WordPress publishers (Source: WordPress)
• 6 million of these blogs are hosted on WordPress.com plus there are 9 million active installations of the WordPress.org software. (Source: WordPress)
• 200 million people visit one or more WordPress.com blog every month and they view over a billion pages on those blogs (Source: Quantcast)
• Approximately 10K – 15K new WordPress blogs are created on a daily basis (Source: WordPress)

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